{"id":32120,"date":"2024-03-18T19:58:34","date_gmt":"2024-03-18T16:58:34","guid":{"rendered":"https:\/\/legalbadger.org\/?p=32120"},"modified":"2025-03-14T11:04:42","modified_gmt":"2025-03-14T08:04:42","slug":"franchise-romaniaban-mit-jelent-milyen-tipusu-es-milyen-koltsegekkel-jar","status":"publish","type":"post","link":"https:\/\/legalbadger.org\/hu\/jogi\/uzleti-jog\/franchise-romaniaban-mit-jelent-milyen-tipusu-es-milyen-koltsegekkel-jar\/","title":{"rendered":"Franchise Rom\u00e1ni\u00e1ban – mit jelent, milyen t\u00edpus\u00fa \u00e9s milyen k\u00f6lts\u00e9gekkel j\u00e1r"},"content":{"rendered":"

Mit jelent a franchise Rom\u00e1ni\u00e1ban?<\/b><\/h2>\n

A franchise l\u00e9nyeg\u00e9ben egy <\/span>term\u00e9kek vagy szolg\u00e1ltat\u00e1sok \u00e9rt\u00e9kes\u00edt\u00e9si rendszere<\/b>, amelyben a franchise vev\u0151je (franchise \u00e1tvev\u0151) a franchise ad\u00f3 (franchise \u00e1tad\u00f3) \u00fczleti modellj\u00e9t hasznos\u00edtja, m\u00edg az ut\u00f3bbi e mechanizmus r\u00e9v\u00e9n terjeszkedik a piacon. A szerz\u0151d\u0151 felek folyamatos egy\u00fcttm\u0171k\u00f6d\u00e9sben \u00e1llnak, \u00e9s k\u00f6z\u00f6s c\u00e9ljuk az \u00fczlet fejleszt\u00e9se, n\u00e9pszer\u0171s\u00edt\u00e9se \u00e9s megval\u00f3s\u00edt\u00e1sa k\u00fcl\u00f6nb\u00f6z\u0151 f\u00f6ldrajzi ter\u00fcleteken, annak ellen\u00e9re, hogy <\/span>jogilag \u00e9s p\u00e9nz\u00fcgyileg f\u00fcggetlenek egym\u00e1st\u00f3l.<\/b>\u00a0<\/span><\/p>\n

A <\/span>52\/1997. sz. Korm\u00e1nyrendelet a franchise jogi szab\u00e1lyoz\u00e1s\u00e1r\u00f3l<\/b>, amelyet m\u00f3dos\u00edtott \u00e9s kieg\u00e9sz\u00edtett a <\/span>179\/2010. sz. t\u00f6rv\u00e9ny<\/b>, a k\u00f6vetkez\u0151k\u00e9ppen hat\u00e1rozza meg a franchise-t: \u201e<\/span>A franchise egy olyan term\u00e9kek \u00e9s\/vagy szolg\u00e1ltat\u00e1sok \u00e9s\/vagy technol\u00f3gi\u00e1k \u00e9rt\u00e9kes\u00edt\u00e9si rendszere, amely jogilag \u00e9s p\u00e9nz\u00fcgyileg f\u00fcggetlen term\u00e9szetes vagy jogi szem\u00e9lyek folyamatos egy\u00fcttm\u0171k\u00f6d\u00e9s\u00e9n alapul, amelyben az egyik f\u00e9l, a franchise \u00e1tad\u00f3, a m\u00e1sik f\u00e9l, a franchise \u00e1tvev\u0151 sz\u00e1m\u00e1ra jogot biztos\u00edt \u00e9s k\u00f6telezetts\u00e9get \u00edr el\u0151 egy \u00fczlet m\u0171k\u00f6dtet\u00e9s\u00e9re a franchise \u00e1tad\u00f3 koncepci\u00f3ja szerint. Ez a jog felhatalmazza \u00e9s k\u00f6telezi a franchise \u00e1tvev\u0151t, hogy egy k\u00f6zvetlen vagy k\u00f6zvetett p\u00e9nz\u00fcgyi hozz\u00e1j\u00e1rul\u00e1s fej\u00e9ben haszn\u00e1lja az adott term\u00e9k- \u00e9s\/vagy szolg\u00e1ltat\u00e1si v\u00e9djegyeket, m\u00e1s szellemi vagy ipari tulajdonjogokat, know-how-t, szerz\u0151i jogokat, valamint a kereskedelmi megjel\u00f6l\u00e9seket, mik\u00f6zben folyamatos kereskedelmi \u00e9s\/vagy m\u0171szaki t\u00e1mogat\u00e1sban r\u00e9szes\u00fcl a franchise \u00e1tad\u00f3 r\u00e9sz\u00e9r\u0151l a felek k\u00f6z\u00f6tt l\u00e9trej\u00f6tt franchise szerz\u0151d\u00e9s keretein bel\u00fcl.\u201d<\/span><\/i><\/p>\n

Ez a partners\u00e9g a szerz\u0151d\u00e9sk\u00f6t\u00e9st megel\u0151z\u0151 szakaszb\u00f3l indul ki, amelyben a franchise \u00e1tad\u00f3 \u2013 aki egy bejegyzett v\u00e9djegy vagy m\u00e1s szellemi vagy ipari tulajdonjog jogosultja \u2013 k\u00f6teles t\u00e1j\u00e9koztatni a franchise \u00e1tvev\u0151t a know-how-r\u00f3l, amelyet m\u00e1s n\u00e9ven <\/span>savoir-faire<\/span><\/i>-nek neveznek. Ennek titkoss\u00e1ga nem ker\u00fcl teljes felt\u00e1r\u00e1sra, de elegend\u0151 inform\u00e1ci\u00f3t ny\u00fajtanak ahhoz, hogy a franchise \u00e1tvev\u0151 felismerje annak gazdas\u00e1gi el\u0151nyeit.\u00a0<\/span><\/p>\n

A know-how, a 330\/2012. sz. EU-rendelet szerint, egy olyan \u201d<\/span>titkos, l\u00e9nyeges \u00e9s azonos\u00edthat\u00f3 gyakorlati inform\u00e1ci\u00f3k halmaza, amelyet a sz\u00e1ll\u00edt\u00f3 tapasztalatb\u00f3l nyert \u00e9s tesztelt: ebben a kontextusban a titkos azt jelenti, hogy a know-how \u00e1ltal\u00e1ban nem ismert vagy k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151; a l\u00e9nyeges azt jelenti, hogy a know-how jelent\u0151s \u00e9s hasznos a vev\u0151 sz\u00e1m\u00e1ra a szerz\u0151d\u00e9ses \u00e1ruk vagy szolg\u00e1ltat\u00e1sok haszn\u00e1lata, \u00e9rt\u00e9kes\u00edt\u00e9se vagy viszontelad\u00e1sa szempontj\u00e1b\u00f3l; az azonos\u00edthat\u00f3 pedig azt jelenti, hogy a know-how olyan m\u00f3don van le\u00edrva, amely lehet\u0151v\u00e9 teszi a titkoss\u00e1g \u00e9s a l\u00e9nyegess\u00e9g felt\u00e9teleinek ellen\u0151rz\u00e9s\u00e9t.\u201d<\/span><\/i><\/p>\n

Mit jelent a franchise \u00e1tad\u00f3 Rom\u00e1ni\u00e1ban?<\/b><\/h3>\n

A <\/span>52\/1997. sz. Korm\u00e1nyrendelet<\/b> szerint a franchise \u00e1tad\u00f3 az a szakember, aki:\u00a0<\/span><\/p>\n

    \n
  • bejegyzett v\u00e9djegy vagy szellemi vagy ipari tulajdonjog jogosultja, amelyet legal\u00e1bb a franchise szerz\u0151d\u00e9s id\u0151tartam\u00e1ra \u00e9rv\u00e9nyes\u00edtenie kell;\u00a0<\/span><\/li>\n
  • \u00fczlet, term\u00e9k, technol\u00f3gia vagy szolg\u00e1ltat\u00e1s hasznos\u00edt\u00e1si vagy fejleszt\u00e9si jog\u00e1t biztos\u00edtja;<\/span><\/li>\n
  • kezdeti k\u00e9pz\u00e9st ny\u00fajt a franchise \u00e1tvev\u0151 sz\u00e1m\u00e1ra a m\u00e1rka m\u0171k\u00f6dtet\u00e9s\u00e9hez;<\/span><\/li>\n
  • saj\u00e1t p\u00e9nz\u00fcgyi eszk\u00f6z\u00f6ket haszn\u00e1l m\u00e1rk\u00e1j\u00e1nak n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re vagy term\u00e9k\u00e9nek fejleszt\u00e9s\u00e9re;<\/span><\/li>\n
  • \u00fczleti tud\u00e1s\u00e1t egy pilot egys\u00e9gben alkalmazza, amely az \u00fczleti modell tesztel\u00e9s\u00e9re szolg\u00e1l.\u00a0<\/span><\/li>\n<\/ul>\n

    A franchise t\u00edpusai Rom\u00e1ni\u00e1ban<\/b><\/h2>\n

    A franchise \u00e1tad\u00f3 \u00fczleti tev\u00e9kenys\u00e9ge alapj\u00e1n t\u00f6bbf\u00e9le franchise l\u00e9tezik:<\/p>\n

      \n
    1. \n
        \n
      1. Disztrib\u00faci\u00f3s franchise \u2013 <\/b>a franchise \u00e1tvev\u0151 jogosults\u00e1got \u00e9s k\u00f6telezetts\u00e9get kap a franchise \u00e1tad\u00f3 \u00e1ltal gy\u00e1rtott term\u00e9kek forgalmaz\u00e1s\u00e1ra;<\/span><\/li>\n
      2. Szolg\u00e1ltat\u00e1si franchise \u2013 <\/b>a franchise \u00e1tvev\u0151 megkapja a know-how-t, amely lehet\u0151v\u00e9 teszi egy bizonyos szolg\u00e1ltat\u00e1s magas sz\u00ednvonal\u00fa ny\u00fajt\u00e1s\u00e1t a franchise \u00e1tad\u00f3 szabv\u00e1nyai szerint;<\/span>\u00a0<\/b><\/li>\n
      3. Gy\u00e1rt\u00e1si franchise \u2013 <\/b>a franchise \u00e1tad\u00f3 \u00e1tadja a gy\u00e1rt\u00e1si adatait \u00e9s technol\u00f3gi\u00e1j\u00e1t a franchise \u00e1tvev\u0151 sz\u00e1m\u00e1ra;<\/span><\/li>\n
      4. Vegyes franchise \u2013\u00a0 <\/b>az el\u0151z\u0151 h\u00e1rom franchise-t\u00edpus elemeit \u00f6tv\u00f6zi.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        A franchise k\u00f6lts\u00e9gei Rom\u00e1ni\u00e1ban<\/b><\/h2>\n

        A franchise szerz\u0151d\u00e9s megk\u00f6t\u00e9se el\u0151tt a franchise \u00e1tad\u00f3 k\u00f6teles t\u00e1j\u00e9koztatni a franchise \u00e1tvev\u0151t a p\u00e9nz\u00fcgyi felt\u00e9telekr\u0151l, p\u00e9ld\u00e1ul a bel\u00e9p\u00e9si d\u00edjr\u00f3l (kezdeti jogd\u00edj), a rendszeres jogd\u00edjakr\u00f3l \u00e9s a rekl\u00e1mk\u00f6lts\u00e9gekr\u0151l.\u00a0<\/span><\/p>\n

        Az indul\u00e1shoz figyelembe kell venni a h\u00e1l\u00f3zati bel\u00e9p\u00e9si d\u00edjat, amely esetenk\u00e9nt elt\u00e9r\u0151, \u00e9s amelyet a franchise \u00e1tad\u00f3 gazdas\u00e1gi ereje alapj\u00e1n hat\u00e1roz meg.\u00a0<\/span><\/p>\n

        Ezen k\u00edv\u00fcl a franchise \u00e1tvev\u0151 havi jogd\u00edjat fizet az el\u00e9rt nyeres\u00e9g alapj\u00e1n, \u00e9s \u0151 viseli az \u00fczlet kialak\u00edt\u00e1s\u00e1val kapcsolatos \u00f6sszes k\u00f6lts\u00e9get. Mindezeket a k\u00f6lts\u00e9geket a franchise \u00e1tad\u00f3 k\u00f6teles el\u0151zetesen k\u00f6z\u00f6lni, hogy a franchise \u00e1tvev\u0151 pontosan kisz\u00e1m\u00edthassa az el\u0151rejelzett eredm\u00e9nyt \u00e9s kidolgozhassa \u00fczleti terv\u00e9t.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        Mit jelent a franchise Rom\u00e1ni\u00e1ban? A franchise l\u00e9nyeg\u00e9ben egy term\u00e9kek vagy szolg\u00e1ltat\u00e1sok \u00e9rt\u00e9kes\u00edt\u00e9si rendszere, amelyben a franchise vev\u0151je (franchise \u00e1tvev\u0151) a franchise ad\u00f3 (franchise \u00e1tad\u00f3) \u00fczleti modellj\u00e9t hasznos\u00edtja, m\u00edg az ut\u00f3bbi e mechanizmus r\u00e9v\u00e9n terjeszkedik a piacon. A szerz\u0151d\u0151 felek folyamatos egy\u00fcttm\u0171k\u00f6d\u00e9sben \u00e1llnak, \u00e9s k\u00f6z\u00f6s c\u00e9ljuk az \u00fczlet fejleszt\u00e9se, n\u00e9pszer\u0171s\u00edt\u00e9se \u00e9s megval\u00f3s\u00edt\u00e1sa k\u00fcl\u00f6nb\u00f6z\u0151 f\u00f6ldrajzi ter\u00fcleteken, […]<\/p>\n","protected":false},"author":1,"featured_media":32121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[387],"tags":[],"ppma_author":[119],"class_list":["post-32120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uzleti-jog"],"yoast_head":"\nFranchise Rom\u00e1ni\u00e1ban - mit jelent, milyen t\u00edpus\u00fa \u00e9s milyen k\u00f6lts\u00e9gekkel j\u00e1r - Legal Badger<\/title>\n<meta name=\"description\" content=\"Franchise Rom\u00e1ni\u00e1ban - mit jelent, milyen t\u00edpus\u00fa \u00e9s milyen k\u00f6lts\u00e9gekkel j\u00e1r\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/legalbadger.org\/hu\/jogi\/uzleti-jog\/franchise-romaniaban-mit-jelent-milyen-tipusu-es-milyen-koltsegekkel-jar\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franchise Rom\u00e1ni\u00e1ban - 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